Nice to meet you!

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Fiza at SFFormsg product teamFiza at NYDesigners at OGPKrabi snorkelling trip

Hello! I'm Fiza Husin, a Principal UX Designer with over 20 years of experience. I'm all about using my design powers for good, to create a positive impact on people's everyday lives and make them even better! Currently, I'm based in Singapore.

My previous stints include working on Fintech projects such as mobile banking and payment wallets, serving millions of users. I have also transitioned to the public sector, focusing on initiatives that simplify processes for citizens and public officers through projects like Formsg, Scamshield, Go, Isomer and Askgov.

When it comes to design, I'm all about getting my hands dirty and being involved in the entire process from start to finish. I believe in leading by example and creating a supportive environment where everyone can bring their own unique experiences and intuition to the table. My ultimate goal is to help people produce their best work and achieve their full potential.

So, what’s next? I’m on the lookout for exciting new opportunities that will challenge and allow me to use my experience to make a real impact. If you’ve got a project that needs a touch of my magic hands and flair, get in touch!

Say hi and let's chat over coffee!

Skills

  • User Experience Design
  • User Interface Design
  • Interaction Design
  • Branding
  • Design Systems
  • Design Sprints
  • Design Strategy
  • DesignOps
  • User Research
  • Usability Test
  • Leadership

Experiences

  • 2023 — CURRENT
    Principal UX Designer
    HOUSING & DEVELOPMENT BOARD
  • 2017 — 2021
    Product Design Lead
    Open Government Products, Govtech
  • 2016 — 2017
    Senior Creative Designer
    TOASTER CO
  • 2009 — 2016
    Creative Director
    ALEPH
  • 2004 — 2008
    Head of Design
    COMWERKS

Clients

  • Google
  • CIMB
  • Starhub
  • SCB
  • eWise
  • eBay
  • YouTube
  • Singtel
  • ICICI Bank
  • Citibank
  • Rejuvenan
  • DFS Galleria
  • UOB
  • OCBC Bank
  • Deutsche Bank
  • DBS
  • MasterCard
  • SunGard

Recognitions

  • 2018
    OneService Municipal Services Office
    Certificate of commendation
  • 2018
    Public Service Innovation Challenge
    Certificate of participation
  • 2016
    The Asian Banker Awards
    best mobile banking
  • 2015-2016
    The Mob-Ex Awards
    gold, silver & bronze
    best APP categories
  • 2011
    MIPTV Content 360
    Rich media tablet & social tv finalist